Freddy Sez Newsletter

From 1988 until his death in 2010, "Yankee's Legend" Freddy Schuman was the unofficial Booster of the New York Yankees. Known as Freddy Sez to Yankee fans, Schuman would roam around the stadium with a spoon in one hand and a metal frying pan with a four leaf clover in the middle reading: “Brings ‘em luck.” The pan attached to a wooden stick would have a sign on the other end. The "booster sign" made with brilliant colored hand painted letters would read "Freddy Sez" at the top. The rest of the sign would have a message to Yankee Fans such as; "Scream-Whistle Keep Up The Noise! It Helps The Yanks!," - "Yankee Fans Lets Go Wild!" or "Yankee Stadium Gave Birth To Champions!"

The sounds of the spoon clanging against the pan could be heard at every Yankees home games. The sound was heard on radio and TV broadcasts as Freddy traveled from deck to deck, section by section, allowing fans to hit the pan with the spoon.

The Freddy Sez Newsletter was first published in 1996. The publisher sold advertisement to keep the pamphlet free to Fans entering Yankee Stadium, or available at local stores that advertised in the newsletter. Modell's Sporting Goods who used to comp Freddy Schuman with tickets to enter the stadium had a full page ad on the back cover. He was sometimes let in through the press gate. In 2003 during the Mets - Yankees subway series, the Mets would not allow Freddy to enter Shea Stadium with the pan. The Newsletter was "Published Infrequently," 7 to 8 issues a season. The newsletter was sometimes published in color or black & white.

Freddy Schuman's Freddy "Sez" Newsletter


Front Page 2004	Yankee's Legend Page 7	Back Page


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