Ted Williams Sears Record

From 1908 until 1961 Sears, Roebuck & Company sold a wide variety of sporting goods, under the brand name "J. C. Higgins." John Higgins was the manager of the headquarters' office bookkeepers. John Higgins consented to Sears use of his name for a new line of sporting goods. Since he did not have a middle initial, Sears added the "C." In 1961, Sears introduced the Ted Williams brand of sporting and recreation goods, then discontinued using the JC Higgins brand of sporting goods.

In 1962 Sears introduced Ted Williams as their new full-time consultant on sporting goods. In a promotion for a new Ted Williams personal model baseball glove, only available by Sears, for $20. you received; the glove in which he helped develop, and a free 45 RPM record, "Tips On How To Become A Better Hitter," narrated by Ted Williams. Up until 1966 the free phonographic record was also made available when you purchased a twin bunk-bed set. You also received; 2 Ted Williams Little League approved baseball bats, and a Ted Williams Little League approved baseball.

Listen to "Tips On How To Become A Better Hitter" Narrated by Ted Williams on YouTube

Ted Williams 'Tips On How To Become A Better Hitter' Record


Ted Williams 'Tips On How To Become A Better Hitter' Record Side 2	1962 Sears Ted Williams Baseball Glove Ad with Free Record

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