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  Ted Williams Brand Sears Baseball Bat
 
 Ted Williams Brand Baseball Bat
Item Details

MANUFACTURING PERIOD
1962 - 1978

MANUFACTURER
Louisville Slugger
 for
Sears, Roebuck and Co.

 
 
NOTES:
 
   From 1908 until 1961 Sears, Roebuck & Company sold a wide variety of sporting goods, under the brand name "J. C. Higgins." John Higgins was the manager of the headquarters' office bookkeepers, and consented to Sears use of his name for a new line of sporting goods. Since he did not have a middle initial, Sears added the "C." In 1908, the Western Sporting Goods Company (Wilson) began putting J.C. Higgins on baseballs and baseball gloves sold in Sears catalogs. As documented by catalogs Louisville Slugger made the baseball bats.

  The J.C. Higgins brand made by Louisville Slugger, was retired when Sears introduced the Ted Williams brand of sporting and recreation goods in 1962. The Sears "Baseball Equipment" Brand Baseball Bats were produced from 1964 to 1978, along with the Ted Williams line. Sears introduced the Ted Williams "Thumper" baseball bat in 1980. These bats were manufactured by Worth, who also produced a Little League bats with the same style branding. This suggests that Worth might have produced the "Baseball Equipment" and Ted Williams line of bats, but the block letter endorsements were players under contract with Louisville Slugger.

 The line of Ted Williams baseball bat models include; 1651 Ted Williams Personal Model, 1725 Ted Williams Approved Little League, 1735 Ted Williams Approved Little League (with oval branding on the barrel end) and 1738 Aluminum baseball bat. The catalog numbers are followed by a size code on some models, such as "1651 350" for a 35"bat, "1651 340" 34", "330" 33" etc... or "1725 280" 28" Little League bat.


 
 
Ted Williams Brand Sears Baseball Bat


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