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From 1965 to the early
1970s, Mickey Mantle served as the
official spokesman for Fedtro, an
electronic products manufacturer
specializing in audio equipment. Fedtro,
which specialized in devices such as
megaphones, house alarms, car alarms,
intercom systems and
speakers, etc.,
issued a number of products with
Mickey’s face and testimonials.
This 1970 Fedtro catalog No. VA/RT-70, features Mickey Mantle on both
sides of the cover, front & back, and
7
out of the 114 pages inside. The
catalog was distributed to dealers
across the country, offering new
products,
merchandising ideas, and
selling aids. The back cover "Mickey
Mantle is shown demonstrating the
Powerhouse Megaphone model MEG.3300"
Mantle is pictured next
to "Radio & TV Intercoms on the index
page. The last page dedicated to
merchandising (114) Mickey is pictured
at the top reading "and look what Fedtro does to help you sell" Pages 84 & 85 Mantle is hawking "The Controller," and "The Broadcaster"
Intercoms. Pages 86 & 87, Powerhouse
Speakers. Page 91 Mantle is endorsing
megaphones "take it from Mickey
Mantle "Fedtro...proven sound around
the world™" The bottom of all product
pages reads "Mickey Mantle endorses all
Fedtro Audio Products"
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