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1921 Exhibit Baseball Card

1950 R423 Ty Cobb

2019 MMXOX
Gypsy Oak Micro

Eppy Player Picture Charms (Doubleheader Charms)


Redlegs Mini Pennant

Miniature Telescope Viewers

Penny King Flicker Rings
1960 Advertisement

Team Name Flicker Ring

1954 Mickey Mantle Red Heart Baseball Card


1969 MLBPA Photo Button
Frank Robinson

Iron-On Baseball Transfers Vending Display Card

1967 Billboard Ad


1969 Baseball Team Rings


1956 Yellow Base-Path PM15 Vending Pins

 KeyMan Collectibles  NEWSLETTER August 2020  
Gumball Vending Machine Baseball Memorabilia
 Steven KeyMan
Steven KeyMan
  - By Steven KeyMan
Founder of Keymancollectibles.com, and a long time collector, Steven KeyMan has more than 30 years of experience in researching, and cataloging information on Baseball Memorabilia. Researching his own personal collection, and helping others find information on their collectibles, the website grew into the largest online resource for baseball memorabilia
 

   Ask Steven: Direct your questions or feedback, about Baseball Memorabilia to Steven KeyMan Steve@keymancollectibles.com You can also Send KeyMan pictures of your personal Memorabilia Display, and get your own Free  Collectors Showcase Room featured on the website..   
 
 For generations, gumball vending machines provided kids with a major source for toys, trinkets, and novelties. If Mom took you shopping for groceries, chances are there were gumball machines stationed between the cashier and the exit. Drop a coin in a toy vending machine, turn the crank for a toy-filled capsule that provides a brief but fun moment of surprise and anticipation.

 The first known vending toy capsules were egg-shaped. In 1939, bulk vending innovator Samuel Eppy was working for Gum, Inc., when in an effort to boost gum sales, created plastic charms to be enclosed with each piece of gum. While Eppy’s idea was not initially successful due to packaging problems, his charm and gum-filled eggs eventually led to today’s toy capsule and toy capsule vending machine industry.

  Eppy purchased the toy egg mold from Gum, Inc. for $4,500. Then along with his brothers, went into business for himself, and introduced the first toy capsule vending machine. By the 1940's Samuel Eppy & Co. became the largest manufactures of vending machine charms.

 In 1956 the company produced 7/8 inch Big League Baseball Club Picture Buttons for their vending machines. Samuel Eppy might have also manufactured the 1961-1969 Guy's and Crane Potato Chips premium Buttons. The buttons are the same size, use the same logo designs, and also features the "Made In U.S.A." printing along the rim, instead of a manufacture credit line.

 On July 7, 1921 John F Meyer filed a patent application for his Chicago-based Exhibit Supply Company, to manufacture arcade vending machines that dispensed postcard size cards for a penny. The Company made cards depicting, cowboys, music, movie, and sports stars of the day.

 The ESCO-Exhibit Supply Company vending machines evolved over the coming years, and have become highly sought after by collectors. This vending machine from the original 1921 patent was still in use through the 1930s with only minor changes.

Baseball cards were issued by the Exhibit Supply Company of Chicago from 1921 through 1963, 1977, and 1980. Exhibit baseball cards are difficult to date because the only way to distinguish between years is by very subtle differences.

Most Exhibit cards are blank backed with very little identifying text on the front. Differences in the placement of text, font style, and wording such as "Made in U.S.A." or "Printed in U.S.A." will help to narrow it down to the year in which they first appeared.

 Given the catalog designation R423 these micro strip baseball cards were inserted in capsules to be dispensed in vending machines. Produced by the Oak Sales Co. the 5/8" x 7/8" cards were issued in 13 card perforated strips in 1950. The thin stock paper cards features a black & white player photo, are numbered 1-120, followed by the players name, and at the very bottom a baseball play, used to play a game; Ball, Strike, Walk, Strike Out, Fly Out, Foul Out, Out, Sacrifice Fly, Safe Bunt, Single, Double, Triple, Home Run.
   
    The back of the cards, most printed in orange, are sometimes found in purple or green, illustrate a baseball diamond with tiny figures at six infield positions. Years later cards with "Go R423" on the back were issued by Gypsy Oak Studios. These 2015 micro cards were made in the style of the 1950 R423 vending cards but without the payer's name.

"Gypsy Oak Micro" vending cards were issued from 2016-2020. The cards with "© GO MMXVII" on the back can be dated to 2017. The illustrated portraits feature both old time, modern, and current baseball stars. In 2019 (MMXIX) black & white picture cards were issued. All of these sets have a Rock-Paper-Scissors game on the back.

Dispensed in vending machine capsules, these picture charms featured black-and-white photos of baseball players inserted into the back of different color plastic key chain lockets. The 3/4 inch by 1-1/4 frames have a loop at the top for a chain. The lockets are loosely dated to 1950 based on the players featured in the set.

Penny King also issued key chain lockets with a different player checklist featuring pictures printed on paper and glued to a white, yellow, green, red, or blue plastic castings, up until the mid 1950s.

Produced by Samuel Eppy & Co., these Baseball Player Doubleheader Picture Charms were issued in 1952. Eppy also made Movie-TV stars and in 1953 Hockey Player charms. The 7/8 inch diameter key chain vending novelties feature black & white player pictures on both sides.

The players name appears in script below or to the side of his portrait. A clear plastic casing covers the photo. The complete set consists on 31 unnumbered picture charms
 
   
     "A natural tie-in with the baseball season" this 1952 baseball top, was made by the charm manufacture, Paul A. Price Co. of NYC. The plastic tops were made for vending machines, and were also offered with silver plating. The Paul A. Price company manufactured kerosene lamps, plastic toys, and novelties, and began to produce charms in 1947. A complete game of baseball may be played with this hexagon shaped, 3/4" diameter top. Six plays are indicated on each side of the top.

"There have have been baseball charms before but never like these. Its the realistic way the black stitches show on the baseball which makes the fans scramble for them when the appear in machines."

 These white baseballs with black stitches were introduced by Samuel Eppy & Co. in 1953. At the cost of $6.25 per 1,000 charms, for a penny each the vendor pocketed a cool $3.75. The baseball charms were also produced by Karl Guugenhiem Inc. in 1950 that featured MLB team names. Copper, Silver, and gold plated charms were also produced.

  The vending machine mini pennant pictured here can be attributed to 1953-1958, the years the Cincinnati ball club was re-named the Redlegs. The original team name "Reds" was changed because of post war communist paranoia. Sixteen pennants were produced, 8 AL teams, and 8 NL teams, which featured the team name to the right of a thick border.

These brightly colored two-tone plastic miniature telescope viewers, feature the 1946-1966 Exhibit Supply Co. baseball cards. The telescope that measures slightly more than one inch has a lens at one end, with a white light gathering screen at the other.

When held towards a bright light you could view noted baseball players that include; Mickey Mantle, Warren Spahn, Ted Kluszewski, Yogi Berra, Eddie Mathews, and Don Drysdale, Whitey Ford, Harvey Kuenn, Roy Sievers, Elston Howard, and Willie Mays, as pictured on their Exhibit Supply baseball card.

 Chances are your first piece of jewelry came from a vending machine. Baseball Themed Flicker Rings gained popularity in the 1960s. Lenticular technology was invented and popularized by the Vari-Vue company back in the 1930's but the baseball rings took off in 1960. Pictured here with a "V" on the side.

 Flicker rings have been legitimately produced by many other companies besides the Vari Vue Company. Some imported the ring base from Hong Kong, and used Vari-Vue lenses. In 1960 the Penny King company sold Flicker Action Baseball Player rings that were vacum-plated.

In 1964 Eppy Charms Inc. released Big League Baseball Rings just in time for the opening of the Major League Season. The gold-plated rings were designed for capsule vending. The complete series featured the 20 clubs in the National and American Leagues.

The gold plated rings (silver, copper and bronze) were made using a vacuum plating process, called "vacuum metalizing" introduced by Samuel Eppy. The method was also used on plastic charms. Dating these rings accurately is very difficult.

These Mickey Mantle key chain lockets would have been placed in vending capsules to be dispensed in gumball machines in the 1950s. The molds are the same used by Samuel Eppy or the Penny King Co. to produce the baseball player lockets that were first issued in 1950.

 Back in the 1950's, vending machine suppliers did not secure licenses for the images used in the lockets. The plastic charms were made from common molds and the supplier would paste images of choice. These 1950s lockets use an image of the 1954 Red Heart Mickey Mantle Baseball card.

  Gumball machine display cards are an inexpensive collectible and are great for displaying your vending machine prizes. Issued by the Major League Players Association in 1969, these 7/8 inch Baseball Stars Photo Buttons were dispensed in vending capsules.

 The set consists of 60 pins, 30 players from the National league in blue, and 30 players from the American League in red. The team name is at the top, with the player's name at the bottom. In 1983 an unlicensed "1969 MLBPA" pin set was issued with the team name at the bottom and Player's name at the top. The original pins read "1969 MLBPA MFG R.R. Winona Minn" along the rim. The replicas omit "Winona Minn" on the credit line.

In 1967 Henal Novelties & Premiums issued Iron-On Baseball Transfers. The four-color transfers illustrated in caricature measure 3.25 inches by 5 inches. All 20 Major League teams were represented. The Colts are listed on the display card but the caricature on the transfer is wearing an Astros jersey riding a colt.

At the top of each transfer are instructions that are to be cut-off before applying to a light colored material. Each transfer was dispensed in vending machine capsules and for .10˘ a kid could decorate their T-Shirt.

 The Henal Novelties & Premiums Corp. also introduced the Major League Players Association Baseball Stars Photo Buttons (pictured above) at the 1969 NVA-National Vendors Association. The vending company also distributed baseball rings, and High-Bouncing Baseballs, as did many other vending and novelty companies at the time.

  Major League Baseball Players pictured in High-Bouncing Balls were manufactured by the Chemtoy Corporation in 1970. The high-Bouncing superballs were sold for .10˘ each from vending boxes and machines. A full color picture disc of the player was inserted inside the clear hard rubber ball. The back of the disc features the player's name, team, position and Chemtoy inventory number.

 American League teams in red, National League teams in green. There are 25 inventory numbers for 24 teams because of the Seattle Pilots 8036 move to Milwaukee (Brewers 8038) there is an extra team added to the set.

In 1969 the Henal Novelties & Premiums Corp. introduced a quarter assortment baseball mix which included; rings, the high-bouncing Chemtoy balls, iron-on decals, cap patches, baseball helmets, and buttons.

 Henal was also working on a new two-inch capsule, starting a trend of larger prizes. The buttons measured a large 1.75 inches as compared to the standard 7/8" pins.

  The buttons were also the first to adorn the new Major League Baseball logo. In 1969, Major League Baseball, introduced the official MLB logo which was to be placed on all licensed products, and souvenirs, thereafter.

 The 1969 expansion team the San Diego Padres was part of the set of 24 teams as shown on the vending machine card above.

The Baseball helmets became very a popular item and all the charm and novelty companies were producing them. Karl Guugenhiem Inc. introduced their baseball helmets in 1970, after the success of their football helmets.  By 1973 Laich Industries took a stronghold on the market.

 Sports Products Corp. was a sub group of the larger Laich Industries which made plastic housewares and a line of sports novelty items, including souvenir baseball helmets. Founded in 1965 Laich produced the baseball helmets until they filed for bankruptcy in 2005.
 
 
 
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