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Printed advertisements
appearing in publication such
as newspapers, magazines or
comic books, used baseball to
promote a product, brand, or
service. Ballplayers were also
recruited to endorsed
everything from tobacco to
beer, chewing gum to soft
drinks, cereal or sporting goods.
The Youth's Companion was
published by Perry Mason
Company from 1827-1929. known
as "The Companion—For All the
Family," the children's
magazine existed for over one
hundred years until it merged
with The American Boy in 1929.
Packed with vintage baseball equipment, this
A.G. Spalding & Bros. ad
was featured in the April 20,
1899 issue of the Youth
Companion. "Spaldings' League
Ball and Spaldings Boys' League
are the official base
balls for the season of '99 and
should be used in all games."
Illustrated in this ad: The Official League Ball used exclusively by the
National League for $1.25.;
Spalding's Junior Mitt No. CB;
Infielders' Gloves; Spalding's
Boys' Catchers Mask; Spalding's
Inflated Body Protector for
Boys; and Amateur Uniforms.
This
Kellogg's Cereal advertisement
was featured in popular
magazines in June of 1912.
Titled "Ready's Great Slide to
Home Plate," the ad reached
80,000,000 readers nation wide.
Appearing in The Ladies' Home Journal
inside cover, the ad illustrates a
group of boys playing baseball,
using a box of Kellogg's cereal
as "The Home Plate," as it read
at the top.
The Bottom reads Look For The Signature" With a W. K. Kellogg signature in
red with the last "g" looping
the signature on the cereal box
to the right.
Will Keith Kellogg, was one of the first to revolutionize breakfast as we
know it. Going out alone he
founded the Kellogg Toasted
Corn Flake Co in 1906 and to
differentiate his flakes from
other fierce competitors he
added his own signature to each
box of Corn Flakes.
In
1915 the American Tobacco
Company, Tuxedo Tobacco,
ran a newspaper and magazine ad
campaign based on the
testimonials, and endorsement
by thousands of famous
Americans. Prominent men of all
walks of life; Singers, actors,
lecturers, ballplayers, had
testified that Tuxedo is the
only tobacco they smoke because
it's said to be wholesome and
healthful.
One ad cites: "The healthful properties of smoking tobacco have been attested at various
times by numerous medical
authorities in various medical
journals. Medical men have
declared tobacco has a mild,
soothing effect upon the
nerves, is a harmless narcotic,
and has refreshing and
beneficial effects upon the
smoker."
Tyrus R Cobb Famous Baseball Player was quoted as saying "Tuxedo has been
of great help to me as a means
of concerning nervous energy. A
pipe full of this tobacco, and
life is worth while" Other
ballplayers that appeared in
1915 ads include: Christy
Mathewson, Ed Walsh, John
McGraw, Hughie Jennings, Heinie
Zimmerman, Larry Lajoie, Roger
Bresnahan, Grover Cleveland
Alexander, Dick Hoblitzell, and
Miller Huggins.
In 1896 the makers of Monroe
Clothes started with a capital
of $700. Their purpose was to
manufacture better clothes for
less money. Headquartered at 55
5th Avenue in NYC, by 1915 they
were operating 11 large stores in
New York, 10 in New Jersey, 15
in total across the country.
The illustrated
"Big League Style, at Monroe
Prices" advertisement in
the September 27, 1919 Saturday
Evening Post, depicts two men
wearing suits at the Polo
Grounds. Yes, back in the day,
"When We Wore Fedora's" men
wore suits to the ball park.
A billboard atop the grandstands boasts "Monroe Guaranteed Prices $25.00,
$30.00, $35.00" A caption below
reads "When New York packs the
Polo Grounds well-dressed
crowds gather." A similar ad
"Big League Styles at Minor
League Prices" appeared in
newspapers.
 The November 22, 1923 issue
of The Youths Companion
Magazine features a
Draper-Maynard full page
Christmas advertisement on
page 11. The ad with the D&M
"Luck Dog" logo showcases a
variety of sporting goods, and
gift sets.
Established in 1840, D&M - Draper-Maynard became a pioneer in the
manufacture of baseball gloves,
when in 1882 it produced a
padded model at the suggestion
of a baseball player. The
business in Plymouth closed in
1937 after the death of John
Maynard. That same year, P.
Goldsmith Sons purchased the
rights to produce sporting
goods bearing the
Draper-Maynard name and Lucky
Dog trademark, until 1962 when
they merged with MacGregor
Sporting Goods.
Continuing with the Lucky Strike "It's Toasted" ad campaign, started in
1917, the American Tobacco
Company pushed the concept
that "toasting" the tobacco,
would remove impurities, and
corrosive Acrids. "No
Throat-Irritation-No Cough."
The company cited: "Years ago, when cigarettes were made without the aid
of modern science, there
originated that ancient
prejudice against all
cigarettes. That criticism is
no longer justified. Lucky
Strike, the finest cigarette
you ever smoked, made of the
choicest tobacco properly aged
and skillfully blended.
In 1928 famous people, dancers, motion picture stars, athletes, were
recruited to testify in behalf
of Lucky Strike. Even Amelia
Earhart. Future HOF pitcher
Waite Hoyt was featured in a
number of Lucky Strike ads
in 1928. The 1928 ad pictured
here, appeared on the back
cover of the January Review of
Reviews Magazine issue. The
same ad was featured in the New
York Times Newspaper in the
August, 23, 1928 issue.
The 1937 Saturday Evening Post,
featured a
J.B. Williams
Shaving Cream full page
advertisement; Lou Gehrig Says-
"Williams Softens My Tough
Whiskers" The black-&-white ad
pictures Gehrig during an after
swing. Below reads: Lou Gehrig
finds Williams "Twin-Action"
Shaving Cream leaves his tough
whiskers, limp, wilted ... easy
to shave off.
A cartoon within the advertisement features Lou Gehrig accompanied with captions
which includes:
• "Lou Gehrig, The
Iron Man, first baseman for the
World-Champion Yankees since June 1,
1925" • "Lou led both leagues in homers
last season with 49" • "His Iron Man
stint of *1808 consecutive ball games
in sun and wind, grows a crop of iron
whiskers" *As the 1937 season began.
The same ad with Lou Gehrig endorsing Williams Luxury Shaving Cream was
also published in 1937
newspapers. Another related
Newspaper ad features Baseball
Stars; Left Gomez, Joe Cronin,
and Walter Johnson.
Bob Feller is superimposed with
his facsimile autograph on this
Wheaties advertisement featured
on the back cover of the
August 21, 1948 issue of the
Saturday Evening Post.
Feller, who states in a similar
1947 Newspaper ad, that he's
been eating Wheaties for
breakfast since 1933, endorsed
Wheaties for many years.
Even during the war years, serving in the Navy from 1942-1944, he endorsed
Wheaties in uniform. The focus
in this 1948 Wheaties
advertisement is eating
Wheaties, his personal and
family life. Also featured are
his wife Virginia, and year old
son "Little Feller" Marty. A
1947 Newspaper ad, has the same
theme, but "It's a Boy!" Marty
is a new born. Another 1948
newspaper ad feature another
image of the "Strikeout King."
In 1952 the R. J. Reynolds
Tobacco Company launched their
"Mildness and Flavor" Camel
Cigarettes Ad campaign.
Newspaper ads featured the top
ballplayers of the day. "Camel
...Big League Choice for
Mildness and Flavor" ad
featured the likes of; Ray
Boone (Aaron Boone's
grandfather) Johnny Pesky; Dick
Sisler, Hank Bauer, and ten
others.
In 1953 "The
Big League Choice" ad
pictured here appeared on the
back cover of the April 4, 1953
Life Magazine. Players
included; Early Wynn, Bob
Lemon, Warren Spahn, Bill Cox,
Billy Martin, and Mickey
Mantle, who was also featured
in a 1953 Newspaper ad by
alone.
Another 1953 "Mildness and Flavor" Camel Cigarettes newspaper Ad included
actors; John Wayne, Tyrone
Power, Eva Garbor, with
ballplayers, Enos Slaughter,
and Bob Lemon. The 1953 World
Champion New York Yankees were
also featured in a "Mildness
and Flavor" newspaper ad.
In 1953 Wheaties featured a
"Spark Up" back page ad that
appeared in Del Comics; Little
Lulu, Tarzan, Walter Lantz new
funnies, The Lone Ranger, Gene
Autry, Red Ryder, Woody
Woodpecker, and Looney Tunes
Merrie Melodies comics books.
The comic strip advertisement started with the slogan "Spark Up" and a
quote from a top athlete of the
day. "SPARK UP If you want to
be a Catcher!" said Yogi Berra,
or "SPARK UP You're Swinging
Late!" Said Home Run King Al
Rosen.
The
"Spark Up With Wheaties" comic
strip was also accompanied
with a facsimile signed photo
of the athlete with the
instructions; "Cut this photo
out. Look for different
Champion pictures in Other Del
Comics." Because the ad was
printed on the higher quality
paper on the back cover,
instead of the interior pages,
they maintain more of the
original color brightness.
This Armour Franks
advertisement appeared in the
May 1960 issue of Boys' Life
Magazine. The ad offers a
chance to win a Free Trip to
the 1960 All-Star game, 2,300
prizes, and get a
Free baseball trading coin
in every pack of Armour Star
Franks. 20 Free Trips For first
place winners and their Mothers
or Dads to the All-Star Game in
New York July 13.
"You'll see many of New York's fabulous sights... have wonderful seats for
the All-Star game.. meet famous
Big Leaguers-in person-at the
Armour Baseball Star Banquet."
It's so easy to enter!
Just complete the fourth line of this jingle, to rhyme with the third
line. 2,300 other Prizes shown
in the ad include: Sixth prize
- 100 Spalding Fielders Gloves;
Seventh Prize - 1,000 Hanna
Batrite Baseball Bats; Eighth
Prize - 1,000 Spalding
Baseballs.
This
A-T-O Norman Rockwell's Brooks
Robinson Print Advertisement
was featured in the July and
September 1971 issues of Boys'
Life Magazine. Early in 1971,
A-T-O who owned Rawlings since
1969, acquired Adirondack
Industries. Makers of baseball
gloves, bats, shoes, baseballs,
and uniforms. The cover of the
July 1971 Boys' Life Magazine
features Johnny Bench. The
September issue Brooks
Robinson.
In the ad, through an order form at the bottom, ATO offers a 12" x 18"
print of Norman Rockwell's
painting of Brooks Robinson for
$1.00 or a 25" x 38" poster for
$2.00. The print is identical
to the advertisement but
without the text. The bottom
left boarder reads "© A-T-O
Inc., 1971."
ATO commissioned Norman Rockwell to do the painting. After winning the
1970 World Series MVP award,
Brooks Robinson went to Norman
Rockwell's studio in January
1971 to pose for the piece.
Rockwell painted himself into
the portrait. He is the
gentleman in the upper right
corner smoking a cigar.
 In
1972, Swift & Company offered a
$1.00 refund check from Mickey
Mantle. The first 1,000
consumers that sent in 8
wrappers of Swift's Premium All
Meat Franks, along with the
official request form, received
the $1.00 Check from Mickey
Mantle, and a Rawlings GJ99
Mickey Mantle Official Fielding
Glove.
The next 10,000 post-marked envelopes received the $1.00 check plus the
book; "Baseball Stars of 1972"
by Ray Robinson. The book
pictures Roberto Clemente on
the cover. All request beyond
11,000 just received the $1.00
check from Mickey.
The full 14.5 inch by 21 inch
newspaper page features the
comic strip "Dennis the
Menace," at the top and to the
left of the Mickey Mantle Swift
ad. The
Mickey Mantle Swift Franks
portion measures 10.5" x 14"
In February of 1982 Officials
announced that the Old Timers
classic was to be played on
July 19, and would feature 50
former major leaguers chosen by
a nationwide poll and an
eight-member screening
committee. Ballots were made
available in March, of that
year in various national
magazines, and cracker Jack
displays in stores.
Fans were also able to make their own ballot and mail it in. Players were
selected by league, position,
and must be retired for at
least one year.
This
ballot appeared in the inside
cover of the Sept. 1982 Marvel
Comics Two-in-One #91,
starring the Thing. The comic
format ad feature a group of
little leaguers debating on who
is the best infielder to choose
for the Cracker Jack Old Timers
Classic ballot, when Hank Aaron
steps in.
In 1998, Yankees all-star
shortstop Derek Jeter signed a
one year endorsement contract
with Best-foods as the National
spokesman for Skippy Peanut
butter. Jeter became the first
person to endorse Skippy.
Bestfoods distributed 5 million
jars of peanut butter with an
image of Jeter before the end
of 1998.
The company planned to continue the contract beyond the initial year, and
in 2001, distributed Skippy
Peanut butter jars with 1 0f 4,
Derek Jeter baseball card discs
at the top of each lid. The
back of each card had a
CyberCode to download a Free
Digital Trading Card.
The 7.5" x 11.75" Newspaper insert coupon advertisement pictures Derek
Jeter in Yankee pinstripes;
holding out a specially marked
jar of Skippy Peanut Butter,
featuring his facsimile
autograph. The 2001 series of 4
cards are pictured at the top,
below the Skippy Peanut Butter
coupons.
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